Bitly Codes transform product packaging from containment and protection tools to gateways to a world of information. They connect packaging to digital experiences via URL, elevating customer experiences and improving business operations.

Here are some ways Bitly Codes can help your brand:

• Provide instant access to pages with comprehensive product information and tutorials, saving customers the hassle of manually searching for them.
• Connect target audiences to promotions and loyalty program registration pages, potentially encouraging more purchases.
• Unlock upselling opportunities by directing customers to products they may be interested in based on their purchases.
• Provide product shelf life details, allowing for more effective inventory management.
• Help you determine product locations—if you have multiple warehouses in different cities—through scan location data.

Any content that enhances the customer experience and drives deeper engagement. Some great examples include:

• Product care instructions to help increase its lifespan.
• Recipe ideas to offer added product value.
• Brand videos, like behind-the-scenes production content or employee interviews, to build stronger relationships with your audience.
• Product instructions and how-to guides to reduce confusion and enhance customer satisfaction.
• User-generated content campaigns to show customers how others are using your products.
• Feedback collection landing pages to gather insights on what’s working and what needs improvement.
• Social media pages to grow your online community.
• Pages with exclusive offers to encourage future purchases.
• Loyalty program signup pages to build a stronger customer relationship.

Of course. Bitly offers extensive customization capabilities depending on your plan, allowing you to align QR Codes with your packaging design.

With Bitly’s QR Code generator, you can use your packaging’s colors and even incorporate your business logo into QR Codes for a cohesive appearance. You can also choose unique patterns and frames to make your QR Codes stand out.

Bitly Analytics gives you real-time insights into how your audience interacts with your product packaging through scan data. You get access to a range of key engagement metrics, including:

• Total scans: Lets you see which products, content, QR Code designs, or promotions are driving the most scans so you can tailor experiences accordingly. For example, if QR Codes linking to product information receive fewer scans than those pointing to behind-the-scenes footage, you can shift your strategy and use more brand-driven video content to boost engagement.
• Scans by location: Identifies your highest-performing markets to help optimize campaign strategies. If City A drives more scans than City B, you can replicate what you’re doing in City A to increase engagement in City B.
• Scans by device: Shows which devices your target audience uses, so you can tailor content accordingly. For example, if scans mostly come from mobile phones, you can prioritize mobile-friendly formats to improve engagement.

Yes! Bitly Codes are Dynamic QR Codes. This means you can redirect them as many times as your plan allows, pointing to new destinations without reprinting packaging. This capability comes in handy in various situations, such as:

• If you make a mistake, like linking your code to the wrong destination.
• If you initially linked your code to a webpage with a limited-time offer, but the offer period has ended.
• If you want to share new content to improve customer engagement.

The redirect feature helps you save on packaging costs and respond quickly to scan data. If you find that customers engage more with brand stories, for example, you can instantly update your QR Code destination to match—no reprinting required.

Yes. However, you first need to organize QR Codes by adding relevant titles (based on details like product line, campaign, or region) during the creation process. When you do, you can use Bitly’s search or filter features to quickly find a specific product’s scan data.

Bitly also streamlines tracking by letting you add tags to associated short links. To do this, go to Links, find your QR Code’s short link, and tap + Add tag. Tags also make it easier to search and filter links.

Bitly offers three high-resolution, print-ready download formats for packaging: PNG, JPEG, and SVG.

Different file formats may be better suited for your packaging based on factors like surface size and color contrast. If you’re unsure, download and test each version on your packaging to see which scans most easily.

No. Bitly Codes are permanent, making them ideal for long-term packaging use. Whether scanned hours after production or years later, they reliably direct users to the intended destinations as long as the code remains active.

However, you can expire Bitly Codes yourself by deleting their short links. If you do, people who scan the codes will receive a 404 error message.

Note that you can’t delete edited or redirected QR Codes and short links, but you can redirect them again to an alternative URL.