If you’ve ever opened your analytics dashboard and thought to yourself, “I know the numbers are here, but I don’t know what to do with them,” you’re not alone. Marketing teams today are surrounded by performance data, yet still spend too much time searching for answers, piecing together reports, and trying to figure out what actions will actually move the needle.
That challenge tends to show up in the same ways: insights are hard to surface, analysis requires manual effort, and even when you have the numbers, it’s not always clear what to do next.
That’s why we’re excited to introduce Bitly Assist and Weekly Insights—a new way to create, analyze, and optimize your links and QR Codes with less effort and more clarity. Together, these new features help you move from raw data to real direction, all within the workflows you already use.
What is Bitly Assist?
Bitly Assist is an AI-powered chat assistant built directly into Bitly that lets you ask questions about your link and QR Code performance—and get clear answers in seconds. It also helps you create links and QR Codes conversationally, so you can move from idea to execution without friction.
Instead of clicking through filters or exporting data, you can ask questions in plain language and get relevant, data-backed answers instantly. Whether you’re building out a report, comparing campaigns, or digging into specific links, Bitly Assist helps you move from question to understanding in seconds.
This matters because most analytics workflows break down before insight ever happens. Data gets buried and the effort required to find answers slows teams down. Bitly Assist removes that friction, making it easier to explore your data the way you naturally think—through questions and follow-ups.
Your fastest path to uncovering what works
Bitly Assist gives you a faster, more intuitive way to work with your link and QR Code data. Instead of building reports manually, you can simply ask questions and get answers in seconds. When stakeholders need answers on the fly, you can quickly pull the data you need without rebuilding reports from scratch.
Ezra Varley, a communications specialist at Pasado’s Safe Haven, uses Bitly Assist to streamline reporting and get answers from his data faster. As he shared, “It happens in a minute… It was really intuitive—pretty direct, which was really nice.”
Because it’s embedded in your existing workflow, Bitly Assist is always available right when questions come up. Whether you’re reviewing performance, building a campaign, or responding to a stakeholder request, you can get the answers you need without slowing down. For Ezra, that speed is critical in a fast-moving environment. “If I need to get information to people in the same-day… I would definitely use Bitly Assist,” he said.
Where to find Bitly Assist:
- Login to your Bitly account
- Look at the top menu bar next to your name
- Click on the icon with three stars
- Ask a question about your link or QR Code performance to begin exploring
What are Weekly Insights?
Weekly Insights is a new experience within Bitly Analytics that automatically highlights meaningful changes in your performance from the prior week, so you can quickly understand what’s working and what’s not.
Refreshed on a weekly basis, these insights bring the most important signals to the surface. It identifies patterns across your links, referrers, geographies, devices, and more, helping you focus on the trends that actually matter.
This is where many teams struggle today. Performance data is available, but it’s fragmented and easy to overlook. Weekly Insights closes that gap by making insights more visible, more contextual, and easier to act on.
Your next best campaign starts here
Knowing what happened is helpful. Knowing what to do next is what actually moves your performance forward. But for many marketers, it’s still difficult to answer the most important question: is this actually resonating with my audience?
Weekly Insights is designed to surface the signals that matter most and turn them into direction you can act on. Instead of trying to interpret trends on your own, you get a clear view of what’s changing, what’s working, and where there’s an opportunity to improve.
Over time, this makes it easier to spot patterns, refine your strategy, and build stronger campaigns with every iteration.
Where to find Weekly Insights:
- Login to your Bitly account
- Navigate to the Analytics page
- Look for the Insights panel
- Review weekly highlights, performance changes, and ask Bitly Assist for further analysis
Making every insight count
The real value of Bitly Assist and Weekly Insights comes from how they work together. Bitly Assist helps you answer specific questions in the moment. Weekly Insights ensures you don’t miss important changes between those moments. Together, they create a more complete and continuous understanding of your performance where you can:
- Get answers from your data in seconds, without manual work
- Surface meaningful performance changes automatically
- Understand what’s driving engagement across campaigns and channels
- Act on insights immediately within the same workflow
If a link is gaining traction, you can quickly build on that momentum. If engagement shifts across a channel or region, you can investigate and adjust. And when new questions come up, you can answer them instantly without restarting your workflow. Over time, this creates a feedback loop where your data doesn’t just inform reporting—it actively improves your campaigns.
Start exploring your data today
Bitly Assist and Weekly Insights are now available to all Bitly customers on paid plans. If you’re ready to spend less time searching for insights and more time acting on them, log in to Bitly today and start exploring Bitly Assist and Weekly Insights.
These launches are an important step toward making Bitly more intuitive, more intelligent, and more deeply embedded in how you already work. As AI continues to reshape how teams analyze performance and optimize campaigns, we’ll keep expanding these experiences with more powerful workflows, deeper insights, and smarter recommendations.
We’re excited about what this unlocks for teams today—and even more excited about what’s ahead!
